24th January 2023
Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way.
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Launching on the app in 2022, TikTok Shop has become a driving force in reshaping how brands connect with audiences. Over 30% of daily users and 29% of weekly users have used the ecommerce feature – making TikTok a ‘powerhouse platform’ for advertisers to tap into. But with such a dynamic temperament, profiting from TikTok can be easier said than done…
Amazon is a powerful tool for local businesses looking to go international. However, simply opening your products up to foreign customers is not going to give you optimal results. How, then, do you ensure successful international expansion through Amazon?
The global AI market will be worth more than $400 billion between now and 2027, with key players – OpenAI, Databricks and Anthropic – already reaching a combined value of over $150 billion within a few years (after initial investments of less than $25 billion).
By all accounts, Amazon is the most significant force in the ecommerce landscape, offering unparalleled reach and convenience for both consumers and sellers. However, beneath the surface lies a challenging reality for brands striving to maintain profitability within Amazon’s ecosystem. Let’s delve into the key pain points and explore alternative avenues for brands to thrive in the digital space.
In November 2023 the European Commission announced that Google has been ‘designated as a gatekeeper under the Digital Markets Act (DMA)’ – a comprehensive regulatory framework to protect consumers and ensure fair competition amongst key digital players (Meta, Amazon, Google etc.). This impacts all users and Google advertisers in the European Economic Area (EEA) – (please note that this does not include the UK). Additionally, in line with their privacy commitments, Google has since announced that they are expanding the scope of their EU User Consent Policy to apply to users in Switzerland.
Following Meta’s record 1.2bn euro fine for failing to comply with all GDPR regulations, the EU Data Protection Board (EDPB) has, from November 2023 onwards, imposed a ban on Meta using personal EU user data for targeted advertising – with Meta being notified of the sanction at the end of October.
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