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We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.

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EMEA / Global / Industry Insight

What the Digital Markets Act (DMA) Means for Google Advertisers

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In November 2023 the European Commission announced that Google has been ‘designated as a gatekeeper under the Digital Markets Act (DMA)’ – a comprehensive regulatory framework to protect consumers and ensure fair competition amongst key digital players (Meta, Amazon, Google etc.). This impacts all users and Google advertisers in the European Economic Area (EEA) – (please note that this does not include the UK). Additionally, in line with their privacy commitments, Google has since announced that they are expanding the scope of their EU User Consent Policy to apply to users in Switzerland.

EMEA / Global / Industry Insight

Why EU Ad Personalization Ban will see Meta Shift Focus to AI.

Following Meta’s record 1.2bn euro fine for failing to comply with all GDPR regulations, the EU Data Protection Board (EDPB) has, from November 2023 onwards, imposed a ban on Meta using personal EU user data for targeted advertising – with Meta being notified of the sanction at the end of October.

EMEA / South Africa / Industry Insight

Incubeta’s Ignition Series: A Story of Growth, Collaboration, & Global Expansion

In an industry where change is the only constant, learning and development is pivotal. Incubeta, like many other organizations, recognizes the need for continuous upskilling and cross-skilling to thrive in an ever-evolving environment. Our internal knowledge sharing program, the Ignition Series is a testament to our commitment to staying agile and innovative. We are proud of the Incubeta Cape Town L&D team who embarked on a mission to revamp the way we shared knowledge within our organization. Here’s how they did it. 

EMEA / Industry Insight

Creative Solutions for Peak Performance: Data Driven Tactics to Drive Conversions

In an age where personalization, privacy, automation, and media efficiency reign supreme, creative emerges as the cornerstone to your strategy – one that elevates your marketing and helps you to cut through the noise. Our recent webinar, “Creative Solutions for Peak Performance,” brought together industry experts, insightful speakers, and a real-world case study that explores the pivotal role of creative in transforming your campaigns.

EMEA / Industry Insight

Unveiling a Game-Changing Opportunity for Amazon Sellers: The Low-Price FBA Advantage

In the ever-evolving landscape of Amazon’s Marketplace, Amazon announced a new change to one of their essential FBA programs, Small and Light. Below we look at what the update to the rules involves, and its impact for sellers on the platform. With lots of fee changes on the platform over the past two years, we’re hearing a lot more concern around the profitability of selling on Amazon, so being aware of new FBA rules is essential to success.

EMEA / Industry Insight

Amazon’s Brand Registry: Elevate Your Brand’s Presence and Power

With the bustling world of online shopping, it can be hard to grow your business – competition is fierce, and brands are often battling over price points with counterfeit brands and trademark infringements. This is especially true across Amazon, which is where their Brand Registry comes in – a knight in shining armor for Amazon sellers.

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