24th January 2023
Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way.
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Launching on the app in 2022, TikTok Shop has become a driving force in reshaping how brands connect with audiences. Over 30% of daily users and 29% of weekly users have used the ecommerce feature – making TikTok a ‘powerhouse platform’ for advertisers to tap into. But with such a dynamic temperament, profiting from TikTok can be easier said than done…
Google’s recent announcement regarding the potential for organic search results to appear above paid advertisements marks a significant shift in the digital marketing landscape. This change underscores the growing importance of Search Engine Optimization (SEO) strategies while also influencing the performance and management of Pay-Per-Click (PPC) campaigns.
On February 7, Google Kings Cross office played host to over 120 digital marketers for the Incubeta x Google event titled “Stronger Measurement for Better Marketing.” The event focused on providing practical insights into navigating the evolving privacy landscape, with a focus on leveraging Google Analytics 4 and exploring client stories alongside advanced tools.
Google is making modifications to the Search Results Pages to align with the Digital Markets Act (DMA), a topic that is currently at the forefront of everyone’s attention, especially with the impending March 6th deadline.
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