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Thinking Ahead

We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.

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UK / Industry Insight

Organic Search Steps Up – Google’s Latest Update

Google’s recent announcement regarding the potential for organic search results to appear above paid advertisements marks a significant shift in the digital marketing landscape. This change underscores the growing importance of Search Engine Optimization (SEO) strategies while also influencing the performance and management of Pay-Per-Click (PPC) campaigns.

UK / Industry Insight

Stronger Measurement for Better Marketing – Recap

On February 7, Google Kings Cross office played host to over 120 digital marketers for the Incubeta x Google event titled “Stronger Measurement for Better Marketing.” The event focused on providing practical insights into navigating the evolving privacy landscape, with a focus on leveraging Google Analytics 4 and exploring client stories alongside advanced tools.

UK / Industry Insight

Comparison Shopping Services (CSS) changes in light of the DMA update

Google is making modifications to the Search Results Pages to align with the Digital Markets Act (DMA), a topic that is currently at the forefront of everyone’s attention, especially with the impending March 6th deadline.

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