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Industry Insight

Thinking Ahead

We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.

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Mexico / Industry Insight

3 Top Tips to Prepare for Hot Sale 2022

With less than a month till Hot Sale, Mexico’s largest online sales campaign where businesses across the country offer their customers discounts and exclusive promotions between May 23rd and May 31st, we’ve curated three top tips to help you streamline your digital ad strategy ahead of the 9th Hot Sale edition.

Mexico / Industry Insight

How to Exponentiate Your Digital Campaigns

One of the most common actions within any marketing plan is to have digital campaigns to promote the business and guide the user through the purchase funnel to generate more and more recognition and, of course, more customers. Generally, this is done through platforms such as search engines, social networks, or marketplaces. However, how can you differentiate yourself from the competition in such a competitive world, how can you “get noticed” by your audiences, and how can you get the most out of these tools?

Mexico / Industry Insight

Considerations For Successful Data-Driven Marketing Integration

The growing amount of data generated from the most varied sources makes it increasingly necessary to integrate them homogeneously to have key indicators that give real visibility of the business and take actions to improve results. We share with you a series of elements that every Marketing area should consider in order to achieve a successful Data-Driven Marketing measurement model in your organization.

Mexico / Industry Insight

The First Steps Towards Omnichannel in Companies

The concept of omnichannel is frequently mentioned by marketing professionals, it becomes an aspiration in some companies and is one of the great challenges when thinking about developing a digital marketing strategy for a company.


Mexico / Industry Insight

Change of Strategy: Focus on Small Data and Wide Data

We are becoming more and more familiar with the term Big Data, the large amount of information that can be obtained from records on digital platforms. It is characterized by variability, speed of generation with complex processing, veracity and the value it brings to the marketing of a company.

Mexico / Industry Insight

Start Implementing Your Audience Strategy

Remember that the information found on digital platforms helps us to better understand the user, their interests, and needs, to know what they are like, what you can offer them and what products to design so that they become your customers.

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