As the clock ticks down to third-party cookie deprecation embracing the transition is no longer optional, it’s a necessity. We’re staring down a one way barrel to privacy centricity and it’s now or never to get your ducks in a row. Which is why we’ve launched a new content series, Navigating a Cookieless World, to help you prepare for a cookieless future.

With Q1 drawing to a close, we’ve highlighted some of the top retail and ecommerce stories from across Europe. Covering everything from 2023 market growth and Amazon’s new measures for user safety – to IKEA’s investment in automation and the enactment of the Digital Markets Act (DMA) – here’s our key highlights from 2024 so far

A digital hub where brands can connect with influencers and content creators, TikTok Shop is a vital tool for ecommerce and marketing individuals, and one of the key platforms in the estimated billion dollar creator economy.

On March 5, 2024, Google implemented a significant update to its Search Engine Algorithm aimed at improving user search experience by enhancing content quality and combating spam. 

The digital industry is driven by privacy-safe and targeted advertising or “ad addressability.” In other words, being able to target specific groups with personalized content in a way that’s compliant with modern privacy regulations. Amazon Marketing Cloud (AMC) is a powerful tool to help brands achieve scalable and effective ad addressability. 

As advertisers and marketers, our world is constantly in flux – user expectations are higher, data regulations are more complex, tech is advancing at an incredible pace, and the ecosystem will only continue to move in this direction.