Listen to this Article

July is upon us, and with it brings the return of Amazon’s yearly flagship event, Prime Day – a 48 hour extravaganza where shoppers, especially Prime members, get access to a wide range of deals from brands all over the world. Running from the 16th to the 17th July (this year) the online giant’s 7th Prime Day offers a vast window of opportunity for all Amazon advertisers to skyrocket their sales.

Listen to This Article

Amazon is a powerful tool for local businesses looking to go international. However, simply opening your products up to foreign customers is not going to give you optimal results. How, then, do you ensure successful international expansion through Amazon?

Last week I had the chance to attend the TikTok World conference in Manhattan, where we got a sneak peek at what’s in store for TikTok, including a host of new solutions and products that’ll both drive real business impact and help advertisers break through with audiences.

The global AI market will be worth more than $400 billion between now and 2027, with key players – OpenAI, Databricks and Anthropic – already reaching a combined value of over $150 billion within a few years (after initial investments of less than $25 billion).

Listen to this Article

In the digital era, where impressions and clicks fuel the economy, digital marketing has not only emerged as a vital part of the marketing mix but also as a formidable force, reshaping how brands connect with consumers. 

Listen to this Article

By all accounts, Amazon is the most significant force in the ecommerce landscape, offering unparalleled reach and convenience for both consumers and sellers. However, beneath the surface lies a challenging reality for brands striving to maintain profitability within Amazon’s ecosystem. Let’s delve into the key pain points and explore alternative avenues for brands to thrive in the digital space.