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Global / Industry Insight

3 Best Practices to Keep Growing Despite Stricter Privacy Law

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In response to European privacy legislation, companies mostly put their time and effort into becoming ‘privacy-compliant’. While important, compliance alone isn’t enough. If you want to continue to grow despite stricter legislation, then that requires a thoughtful approach in which you continuously prioritize user interests.

EMEA / Global / Industry Insight

What the Digital Markets Act (DMA) Means for Google Advertisers

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In November 2023 the European Commission announced that Google has been ‘designated as a gatekeeper under the Digital Markets Act (DMA)’ – a comprehensive regulatory framework to protect consumers and ensure fair competition amongst key digital players (Meta, Amazon, Google etc.). This impacts all users and Google advertisers in the European Economic Area (EEA) – (please note that this does not include the UK). Additionally, in line with their privacy commitments, Google has since announced that they are expanding the scope of their EU User Consent Policy to apply to users in Switzerland.

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Global / Industry Insight

Navigating a Cookieless World: Google Analytics 4

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In the third piece of our ‘Navigating a Cookieless World’ series we’re exploring; Google Analytics 4 (GA4) – answering popular FAQs including: what is GA4, why was GA4 created, what are the key features (in comparison to Universal Analytics), and what is Server-Side Tagging.

Global / Industry Insight

Navigating a Cookieless World: Enhanced Conversions

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In the second piece of our ‘Navigating a Cookieless World’ series we’re exploring; Enhanced Conversions – answering popular FAQs including: what is Enhanced Conversions, how to set up Enhanced Conversions and the different types of Enhanced Conversions.

Global / Industry Insight

Navigating a Cookieless World: Consent Mode

As the clock ticks down to third-party cookie deprecation embracing the transition is no longer optional, it’s a necessity. We’re staring down a one way barrel to privacy centricity and it’s now or never to get your ducks in a row. Which is why we’ve launched a new content series, Navigating a Cookieless World, to help you prepare for a cookieless future.

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Global / Industry Insight

Why TikTok Shop Should Be On Your Radar

A digital hub where brands can connect with influencers and content creators, TikTok Shop is a vital tool for ecommerce and marketing individuals, and one of the key platforms in the estimated billion dollar creator economy.

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