With the bustling world of online shopping, it can be hard to grow your business – competition is fierce, and brands are often battling over price points with counterfeit brands and trademark infringements. This is especially true across Amazon, which is where their Brand Registry comes in – a knight in shining armor for Amazon sellers.

As societies’ vocalisation of diversity increases fourfold, with 62% of consumers stating diversity impacts brand perception, a substantial number of consumers are responding to inclusive marketing – becoming more intersectional and rewarding brands and businesses that choose to mirror real-world demographics within their campaigns. In particular, those that share their values, encourage diversity and promote equality.

As the festive rush approaches, now’s the time to boost your website’s conversions and drive real performance throughout the holiday frenzy. 

Black Friday (November 24th) and Cyber Monday (November 27th), offer massive opportunities for brands on Amazon to drive sales, increase visibility, and leverage holiday shopping trends. Competitive brands will have started implementing their Black Friday and Cyber Monday (BFCM) strategies by now (3 months prior to the event) for optimal results.

The first half of the year has, undoubtedly, been overshadowed by the economic situation and threat of recession rippling across the globe. If we were to analyze the past 6 months based purely on news headlines, it would be a sobering affair with geopolitical uncertainty, rising inflation, climate instability and the dark side of AI commandeering our peripheral.

Some of you might have heard the phrase “Shiny object syndrome”, it’s used to describe when people focus too much on something that is new and trendy but then forget about it when the next sexy thing comes along.