Google’s recent introduction of AI-powered features for Performance Max (PMax) presents a host of exciting opportunities for advertisers. PMax represents the ultimate game-changer for advertisers to gain improved ROI and seamlessly integrate AI into their Google Ads strategy.
In an industry where change is the only constant, learning and development is pivotal. Incubeta, like many other organizations, recognizes the need for continuous upskilling and cross-skilling to thrive in an ever-evolving environment. Our internal knowledge sharing program, the Ignition Series is a testament to our commitment to staying agile and innovative. We are proud of the Incubeta Cape Town L&D team who embarked on a mission to revamp the way we shared knowledge within our organization. Here’s how they did it.
Are you ready to unlock the doors to an exciting digital marketing career? At Incubeta South Africa, we’re thrilled to introduce our 2024 Digital Academy, a 12-month program designed to empower aspiring professionals with the skills they need to thrive in the ever-evolving world of digital marketing.
As the festive rush approaches, now’s the time to boost your website’s conversions and drive real performance throughout the holiday frenzy.
As the much-awaited Black Friday, Cyber Monday, and festive shopping season approaches, retailers are flexing their marketing muscles to seize sales opportunities using discount offers, free deliveries, bonus deals, and more. Amidst the excitement lies a lingering uncertainty about the spending capacity of local consumers this year, as a sizable portion of South Africans have weathered financial challenges. With the local economy showing modest growth in recent months, there’s no denying that the road to success may not be as straight as it seems.
At the end of 2022, we sat down with Roan Mackintosh, MD of Incubeta SSA to pick his brains about what was in store for the marketing industry in 2023. As we settle into the second half of the year, we once again caught up with Roan to see how his initial predictions have fared since the start of the year and what’s in store for Q3 and Q4.
With offices around the world, we can build a team perfect for your needs.
