This year, Incubeta celebrates our 20th year in partnership with Google. We are now Google’s longest serving marketing partner, and one of only four global GMP Sales Partners. A relationship we are beyond proud of which is why we’re taking this opportunity to reflect on where we have come from.

It goes without saying that analytics is a critical part of any business. Analytics helps to identify opportunities and contributors to success, not to mention problem areas that deteriorate profit and growth. For brands utilizing marketplaces specifically, it’s important to use analytics not only to get an overview of account performance, but also to deep-dive into how specific aspects of their catalog and ecommerce strategy each impact their bottom-line. Incubeta leverages various technologies to gain these invaluable insights. One of the most important platforms for our marketplace team especially is Carpio.

In September Incubeta took to the stage at our latest event Tomorrow’s World – hosted at Google’s HQ office in Kings Cross. Joined by several phenomenal brands we took a step back from the fast lane of digital to share informed predictions on tomorrow’s world.

Following on from our success at the Global Performance Marketing awards, and the Google Premier Partner awards last month, we’re thrilled to announce that Incubeta has been shortlisted at both the Drum DADI’s and The DigiDays for our work as a global agency.

Google has today announced that, come May 2023, Google Ads will no longer generate similar audiences (also referred to as ‘similar segments’) for targeting and reporting. Instead pushing to alternative, more powerful and durable automated solutions such as optimized targeting, audience expansion, and Smart Bidding. 

Leading digital marketing group Incubeta today announces that their UK arm of the business has achieved Google Mobile certification. As a Google Full-Stack certified partner, reseller and one of only four global GMP partners, this accreditation adds to Incubeta’s Google certification roster and is a big success for the team. Incubeta are now one of a handful of UK agencies that are Google Mobile Certified.