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Industry Insight

Thinking Ahead

We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.

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Mexico / Industry Insight

The Privacy Dilemma and The World Without Cookies

Organizations are at a crucial moment due to the relevance of user privacy in the digital world due to new regulations, changes in data collection and usage policies, browser configurations, and the elimination of third-party cookies and device identifiers.

Mexico / Industry Insight

GA4 Helps You Achieve High-Value Reporting

Here are details of GA4’s intelligent functionalities that give us data on registered users under the principles of anonymous IPs, that is, taking care of people’s privacy to generate high-value reports.

Mexico / Industry Insight

GA4 to Analyze Online and Offline Purchases

In a previous blog, we explored the possibility of activating predictive audiences of the Google Analytics 4 (GA4) platform from e-commerce sites. However, to obtain metrics that are more limited to a type of business, there is the possibility of make implementations between different data sources (online and offline) to obtain an automatic learning model and enhance the results.

Mexico / Industry Insight

Cloud for Marketing: A Must-Have Tool to be Customer-Centric

The pandemic caused by COVID-19 brought major changes in all aspects of life. In terms of technology, there was a phenomenon of massive adoption by segments of the population that seemed far from preferring digital transactions to physical ones, but who, having no other choice, became increasingly “digitalized.” Other groups that already preferred this dynamic increased their use, becoming almost exclusively digital.


Mexico / Industry Insight

GA4 applied to eCommerce

There is no doubt that Google Analytics 4 (GA4) helps to facilitate and enhance business results in different types of industries such as retail, banking, auto, education, life insurance, however, you may not yet take advantage of all the tools that offers the platform and especially on this occasion we will focus on use cases applied only to eCommerce sites.

Mexico / Industry Insight

Prepare for 2022 with 10 Digital Marketing Tips

Privacy, cookies, eCommerce and the use of data are among the relevant topics of another year of intense growth related to digital platforms, but expectations continue, especially in Mexico, that the trend will increase.

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