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EMEA / Industry Insight

Your Checklist for a Winning Black-Friday-Cyber-Monday Strategy on Amazon

Black Friday (November 24th) and Cyber Monday (November 27th), offer massive opportunities for brands on Amazon to drive sales, increase visibility, and leverage holiday shopping trends. Competitive brands will have started implementing their Black Friday and Cyber Monday (BFCM) strategies by now (3 months prior to the event) for optimal results.

EMEA / Industry Insight

WTF is Data Empathy?

In the realm of data analysis, Winston Churchill once remarked, “I only believe in statistics that I doctored myself,” illustrating the potential for data manipulation to support certain arguments, distorting reality and the underlying facts. Unfortunately, many brands fall into the trap of using data merely to affirm their preexisting biases rather than using it as a compass for guidance. When this happens, the motivation to empathize and understand people’s perspectives dwindles, as they are only reinforcing their assumptions.

EMEA / Industry Insight

European eCommerce: A TikTok Takeover on the Horizon?

“If any social app can make live commerce and in-app checkout happen, it’s probably TikTok,” says Jasmine Enberg from Insider Intelligence.

It’s official: In large part due to the #TikTokMadeMeBuyIt trend, TikTok is diversifying its offering and will soon enter the eCommerce industry. The move puts the company in direct competition with the likes of Amazon, Shein, and Temu.

EMEA / Industry Insight / Life & Culture

Top 5 Takeaways from Mad Fest 2023

This month Incubeta, along with the rest of the industry, descended on Truman brewery for the highly anticipated Madfest where (if you were lucky enough to get a ticket) we were treated to a number of talks on the hottest topics in marketing.

EMEA / Industry Insight

Amazon & AI: Transforming Retail

As one of the largest online marketplaces in the world, Amazon has a massive influence on the way millions of people shop. Their popularity, product diversity, and offered convenience have made them a go-to destination for consumers all over the globe. Meaning, if they adopt AI, they’ll play a notable role in the way millions of consumers worldwide adopt AI. 

EMEA / Industry Insight

A Marketing Revolution? Why “Retail Media” Is Blowing Up

E-commerce is bigger than ever, and retailers are getting their hands on more and more valuable first-party data. New technologies, such as data clean rooms, are giving retailers and advertisers opportunities to use that data for analysis, data enrichment and activation like never before. As a result, budgets for retail media advertising are growing substantially, with it set to be the ‘next big thing’. But why is this happening?

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