In the ever-evolving business landscape, the relationship between marketing and finance is crucial. While they may have traditionally been seen to operate in different spheres, they are both ultimately working towards the same goal – and that is growing the business.

By 2030, AI-powered innovation could create over £400 billion in economic value for the UK alone – saving 700k+ hours in administrative work across multiple sectors; especially healthcare and education. This presents a massive opportunity for businesses looking to heighten their efficiency and drive profitable growth.

After Google dropping the bombshell that they’re abandoning the third-party cookie deprecation plan for Chrome, there’s been a lot of speculation about what happens next.

Profitability is ‘the degree to which a business is effectively yielding financial outcomes’. It is perhaps the most important metric in marketing today given that 78% of respondents to Forrester’s latest CMO Pulse Survey said that due to A.I they “will be expected to do more with a smaller budget.”

Following on from our acquisition of Persuasion Technologies, and the internal promotion of Sam Shennan to Regional CEO of APAC, we’re delighted to be welcoming Ash Rane to Incubeta as Client Director for Data in the APAC region. 

Google has recently announced that they’re scrapping the deprecation of third party cookies on Chrome, planning to roll out a new and updated solution that ‘elevates user choice’ allowing people to make an informed choice across their web browsing (that users will be able to adjust at any time).