One of the most awaited features for ecommerce clients, GA4, now offers different item-scoped and event-scoped versions of each ecommerce metric. This enables you to analyze information about your products or services, as well other important ecommerce interactions.

We’re in an era where technology is advancing faster than ever, and artificial intelligence (AI) and automation are leading the way for consumers and marketers alike. With ChatGPT (and the subsequent retaliation of Google Bard) thrusting AI into mainstream media, many have since started questioning the role that intelligent solutions play – and what it means for the future of digital marketing.

We’re delighted to announce that full-service analytics consultants Blue Walrus have joined the Incubeta family alongside our previous acquisitions, Groundswell, Maze-One,  Panalysis, Extendo and Bruce Clay MENA. The acquisition of Blue Walrus will allow our US market to grow their data and analytics proposition, while onboarding Blue Walrus’s extensive list of clients. Including brands such as: Skechers, Boston Scientific, Netspend and Dexcare.

Watch out, there’s a fresh face in town, and we for one can’t wait to see what she does! Incubeta continues to grow as we welcome a new Global Director of Solutions, Maria-Anna Gurney to the family. With over 25 years of industry experience, Marie-Anna will be responsible for overseeing the development and implementation of our digital marketing solutions, helping roll them out across the business globally.  

Performance Max (PMax) is a goal-based Google Ad campaign that uses machine learning to optimize ad delivery across a range of Google’s advertising platforms, including Search, Display, YouTube, Gmail and Discover. This means that your ads can be delivered to a wider audience, regardless of the device they’re using or the platform they’re browsing on.

Another certification for Incubeta! Following in the footsteps of our UK office, we’re proud to announce that, as of February 2023 Incubeta South Africa is officially  Google Mobile certified. Kudos to our Cape Town team…